Color.....Why?

Touted as the app that allows us to indulge our inherent voyeuristic impulses, the iPhone app "Color" was released a short time ago and is already growing in popularity.  The more I learn about this app, the more it baffles me as to why anyone would use it, and the more it concerns me about kids getting their hands on it. Here's how it works:

Once the app is installed on my iPhone or iPad2, any pictures I take using that device are broadcast to everyone around me (within a 150 ft. radius).  Anyone else who has this app installed will receive my photos along with the photos of everyone else who is using the app.  I'm not choosing who get's the pictures (like Facebook) - everyone gets them.  It gets stupider... Not only does it share the pictures I take at that moment in time, it broadcasts all the pictures I have ever taken since the app has been installed (yes...those embarrassing pictures your friend took of you at the bar last weekend are now being broadcast to everyone you work with).  AND...it broadcasts all the time.  So even if my phone is in my pocket and I'm not using it, it's still sending my photos to everyone within a 150 ft. radius...photos they can save and/or share with others.

My first question is why?  As a society, we continue to march down this moronic path, sacrificing more and more of our privacy in the name of entertainment.  Those of you who are old enough to have read George Orwell's 1984 should be recognizing that most of the invasions of privacy that "Big Brother" did on behalf of a dictatorship government, we are now doing to ourselves in the name of entertainment.  It's bad enough that I get updates (via Facebook) whenever someone I barely knew in high school visits his dentist, now I get to see pictures of his root canal whether I want them or not.

Let's think about this app in the context of teenagers.  We all know kids do dumb things, and most certainly, if something dumb can be done with a camera on their cell phone, a kid is going to do it.  How many articles do you see in the news these days about sexting?  In the midwest there is a growing problem/trend involving kids taking pictures of each other in school gym locker rooms or bathrooms and sending them out to everyone as a prank.  They don't see the harm in taking a picture of your child in some state of nudity and sharing it with their friends.  Let's now put this new app in the hands of these kids.  Or what about the college kid who thinks it's so awesome to get drunk and take pictures?  You may have read my posting of my friend who's daughter got drunk and her friends stripped her down, wrote vulgar things on her with a marker, took pictures with their cell phones, and posted the pictures on Facebook.  What will happen when we put this app in their hands?

We have reached a point in our evolution where our own reputation is beyond our ability to protect.  It was hard enough to teach young people about the dangers of posting objectionable pictures or information about themselves - how that might prevent them from getting a job or might cause them to lose a job later in life.  Now anyone can take a picture of me at any time, instantly share it with everyone within a city block, post it on Facebook against my wishes and say whatever they want about me.  Am I the only one who see's how dangerous this is all becoming?  To make this all worse, this Color app is free from the iTunes store, which means it will likely spread like wildfire and soon be as prolific as Twitter.

My recommendation to parents of teens is to keep your eye out for this app.  If you see the icon above on your kids' phone's or 4th gen iPod touch, it's time to have a talk about privacy and the dangers of sexting.

I wonder what idiotic app someone will think of next.

BTW, you can read about this app on CNN.